We'll cover:

• Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
• Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
• Search Engine Optimization: Learn the basics of search engine optimization.
• Ethics CLEL: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
• Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.

Presenters:

Mark Britton: Mark is the founder and CEO and of Avvo. Mark is a 17-year lawyer with deep experience in the legal and e-commerce industries. Mark is the former General Counsel at Expedia and currently authors a bi-weekly column on legal marketing for Law.com's Legal Technology Blog.

Conrad Saam: Conrad is the Senior Marketing Manager at Avvo, where he oversees the firm's online marketing activities. Prior to Avvo, Conrad developed award winning websites and online content for clients including Disney, Ford, Lego, and Microsoft.

Joel Rothman: Mr. Rothman is a Partner at Arnstein & Lehr in West Palm Beach, handling intellectual property litigation involving patents, trademarks, copyrights, e-discovery and privacy-related matters. In addition, Mr. Rothman has extensive experience representing dietary supplement companies in FDA and FTC compliance matters. Mr. Rothman writes the Nutritional and Dietary Supplement Law Blog, providing information and resources for dietary supplement marketers dealing with government regulations.